As the role of the CMO continues to evolve, it’s become clear that data-driven CMOs are key to a successful, agile marketing campaign in today’s competitive market. Data should be driving your CMO’s strategy to take advantage of all possible revenue opportunities. […]
No one said running a fast-growing company would be easy. Learn how successful FGCs foster growth with these top 3 lessons from fast-growing companies that every SMB leader should apply within their organization. […]
With so many metrics available to today’s marketers, it’s difficult to determine which metrics to measure, not to mention how to measure them. Eliminate the confusion with this new infographic from Curata, listing the 29 most essential content marketing metrics. […]
How can leaders achieve better sales-marketing alignment in light of the shifting sales and marketing roles? Depending on the needs of the organization, Account-Based Marketing (ABM), may be the answer to aligning sales and marketing to drive revenue growth. […]
At some point, all small-to-medium sized enterprises (SMEs) must decide whether to hire full-time executives or opt for fractional support. The pace of growth and amount of recourses effect this decision, we discuss how to determine which is the right fit for your organization. […]
Engineering-driven companies are often motivated by the “If we build it, they will come” adage only to find difficulty in connecting the product to the customer. Bring marketing and sales into the process sooner to optimize how products are developed, marketed, and sold. […]