Customer loyalty is paramount to success, especially for service-based companies. Find out if your customer care is up to snuff, how to avoid a breakdown in loyalty, and why stay in touch even when things are going smoothly. […]
It may seem as if phone calls are a thing of the past in today’s internet-based market. It turns out, customer phone calls are still an effective tool that provide important sales opportunities. Find out how to leverage those calls to boost your sales. […]
Although the roles played by copywriters and content writers within the marketing sphere are near polar opposites, we show share how they work hand-in-hand and how to choose the right writer to meet your organization’s marketing needs. […]
The retail market is constantly shifting, so how do you make sure your company doesn’t get left behind? To be successful and competitive in the retail of the future, B2C marketers must be customer-focused and innovative. […]
Most companies are focused on building themselves, but what about building your community? Learn about how businesses are giving back and helping with the recovery efforts after the recent devastation of Hurricanes Harvey and Irma and what you can do to help. […]
When developing the voice and messaging for your company it is important not to let your own biases and personal preferences get in the way of your company’s success. Understanding your customers is key, make sure your company voice and content resonates with your audience. […]