Most companies think they know exactly what their customers want and what factors influence their purchasing decisions, but robust customer research and competitive analysis must occur in order to plan an effective marketing strategy optimized for business growth.
A recent trend is big brands starting to connect with smaller agencies for their marketing expertise. With less bureaucracy and more mobility, smaller agencies can put the best people in place, customizing a team with specialized skillsets for that particular customer’s need.
In order to drive revenue and ignite growth, companies not only need to focus on both sales and marketing, but ensure sales and marketing are aligned. Together, they can collaborate on defining a lead generation strategy that is characterized by clearly assigned roles.
Account-based marketing (ABM) as a strategy provides a more precise method of targeting those accounts that produce the most value to an organization. This strategic approach helps companies align the goals and efforts of their sales and marketing teams.
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