Product, Sales, and Marketing as a Winning Formula for Growth

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Product, Sales, and Marketing as a Winning Formula for Growth

Business Leadership and Strategy

Engineering-driven companies are popping up every day with the adage "If we build it, they will come" fueling their fire. These tech companies rely heavily on setting a strategy based on what they can develop, but to grow and scale, they need to pivot their internal strategy to become marketing and sales driven.

An engineering-driven approach has proven to have low growth potential due to focusing solely on providing cool technology, and not seeking to match that technology with the customers’ needs. Failure to bring in marketing and sales before the product is already designed makes it difficult to connect that product to the end user.

By using a market-driven approach from the early stages of your business or product development, you can optimize how a product is both developed and marketed/sold. Combining market driven tactics with R&D, you can bring advanced products to market that customers will value.

Read more on advice for Growth Marketing from the Growth Marketing Conference, 'Nail It before You Scale It"

About the author

Lynn Fulks, President and Co-Founder of Upstart Group, has provided fractional CMO and marketing management services to companies of all sizes, from worldwide organizations to newly hatched start-ups. She has a masterful ability to seamlessly integrate into the C-Suite of a company and quickly assess key areas for their growth. Lynn’s executive leadership in combination with her focused skill of strategic marketing planning has accelerated sales for many organizations. Lynn’s other business attributes include resource planning, marketing research, demand strategy and full cycle marketing services management. Outside-the-office Ms. Fulks is either on the golf course, involved in her community, doing speaking engagements, or writing professional articles. See more from this author. Connect with Lynn on LinkedIn.