Product, Sales, and Marketing as a Winning Formula for Growth
Engineering-driven companies are popping up every day with the adage "If we build it, they will come" fueling their fire. These tech companies rely heavily on setting a strategy based on what they can develop, but to grow and scale, they need to pivot their internal strategy to become marketing and sales driven.
An engineering-driven approach has proven to have low growth potential due to focusing solely on providing cool technology, and not seeking to match that technology with the customers’ needs. Failure to bring in marketing and sales before the product is already designed makes it difficult to connect that product to the end user.
By using a market-driven approach from the early stages of your business or product development, you can optimize how a product is both developed and marketed/sold. Combining market driven tactics with R&D, you can bring advanced products to market that customers will value.
Read more on advice for Growth Marketing from the Growth Marketing Conference, 'Nail It before You Scale It"