Content Marketing Metrics Made Easy
Developing relevant metrics around content marketing efforts can be incredibly confusing. Businesses both new and old are often unsure about what they should be measuring, not to mention how to best measure these various data points.
With the flood of marketing metrics tools on the market today, Curata’s recently released infographic is particularly useful. Hats off to Curata for creating this informative snapshot of the key content marketing metrics for each metric type, from reader engagement, to lead generation, to sales metrics, and more.
Remember, exactly what and how you measure will be determined by your organization's offerings, objectives, and data sources. Allow your marketing strategy to guide you to the exact data insights you need to inform your marketing plan.
Read Curata’s full article for additional insight into these key indicators.