As a business leader you’re responsible for making decisions every day, but how do you know if you’re making the right ones? Continually improve your leadership decisions by starting a decision journal to accurately judge your own process and abilities. […]
Customers today expect businesses to promote sustainable practices and offer eco-friendly products. In order to connect with customers and boost sales, businesses not only need to adopt sustainability initiatives, but also publicly broadcast their commitment to these values. […]
Customer satisfaction is key to sales even in today’s modern internet-driven economy. Stay in touch with your customers and make their satisfaction your bottom line to fully capitalize on your sales. And always remember, the customer is king. […]
You have a marketing budget, but have you ever wondered if your organization has allocated enough? Marketing is critical to driving conversions, therefore needs significant backing. Use these 3 strategies to determine just how much is enough for your marketing budget. […]
Not sure thought leadership is valuable for your business? Think again! A recent study Edelman and LinkedIn shows that thought leadership is key to boosting revenue and influencing B2B decision-makers at a much higher rate than the generators of thought leadership expected. […]
Content marketing is constant game of adapting to new innovations and keeping up with the latest content trends can be a challenge. Hubspot’s infographic on the newest trends allows you to skip the research and start implementing the newest content trends today! […]