Small Agencies Deliver Big Contributions
A recent trend is big brands starting to connect with smaller agencies for their marketing expertise. The benefits are numerous: the ability to deliver results quickly, develop deeper relationships with in-house teams, and they’re equipped to help on smaller, one-off projects with shorter turnaround times.
With less bureaucracy and more mobility, smaller agencies can put the best people in place, customizing a team with specialized skillsets for that particular customer’s need. They aren’t as encumbered with bottom lines or reporting to shareholders, and thus can take unconventional approaches to solving a client’s need to get the job done.
Find out more reasons in this article from HubSpot about why big brands are turning to smaller agencies.