Account-Based Marketing: Boosting Revenue and Creating Alignment
“By marketing to the accounts your sales team wants to sell to and measuring the results, B2B companies are driving alignment across the organization,” said Peter Isaacson, chief marketing officer, Demandbase.
Account-based marketing (ABM) as a strategy provides a more precise method of targeting those accounts that produce the most value to an organization. According to a recent study polling 236 B2B marketers, 96 percent reported that ABM directly affects the success of their marketing campaigns, with 43 percent citing it as having a “significant impact.”
By identifying which high-value accounts to target and marketing directly to them, businesses enhance customer engagement and make it easier to demonstrate results of their campaigns. Marketing teams increase engagement with accounts the sales teams want to sell to through delivery of key messages that detail the value of a company’s products or services. This strategic approach helps companies align the goals and efforts of their sales and marketing teams, maximizing the potential for success.
Read this article from InfoTechLead for more details on how ABM is an increasingly popular strategy for businesses of all sizes to increase marketing results and sales revenue.