Align Sales and Marketing Objectives to Increase Business Growth

In order to drive revenue and ignite growth, companies not only need to focus on both sales and marketing, but they must ensure the two sides align. Factors such as different goals and misunderstood roles tend to prevent synergy between sales and marketing, which is why Upstart Group strives to educate clients on the importance of a very close relationship between the two sides.

One method of thinking more strategically on how the interaction with prospective customers starts is utilizing a revenue cycle instead of a traditional sales funnel. In fact, sales and marketing can collaborate on defining a lead generation strategy that is characterized by clearly assigned roles, consistent scoring, and analysis of metrics.

Learn more from Marketo about additional tactics to align sales and marketing objectives and goals.