With so many metrics available to today’s marketers, it’s difficult to determine which metrics to measure, not to mention how to measure them. Eliminate the confusion with this new infographic from Curata, listing the 29 most essential content marketing metrics.
How can leaders achieve better sales-marketing alignment in light of the shifting sales and marketing roles? Depending on the needs of the organization, Account-Based Marketing (ABM), may be the answer to aligning sales and marketing to drive revenue growth.
At some point, all small-to-medium sized enterprises (SMEs) must decide whether to hire full-time executives or opt for fractional support. The pace of growth and amount of recourses effect this decision, we discuss how to determine which is the right fit for your organization.
A recent trend is big brands starting to connect with smaller agencies for their marketing expertise. With less bureaucracy and more mobility, smaller agencies can put the best people in place, customizing a team with specialized skillsets for that particular customer’s need.
In order to drive revenue and ignite growth, companies not only need to focus on both sales and marketing, but ensure sales and marketing are aligned. Together, they can collaborate on defining a lead generation strategy that is characterized by clearly assigned roles.
Looking for access to the minds and experiences of seasoned entrepreneurs? Attend MIT Enterprise Forum case study presentations, which welcome CEOs of tech companies to share their business models and discuss challenges they face.