Engineering-driven companies are often motivated by the “If we build it, they will come” adage only to find difficulty in connecting the product to the customer. Bring marketing and sales into the process sooner to optimize how products are developed, marketed, and sold. […]
The evolving business landscape can be difficult to keep up with, however reframing your approach can provide innovation and progress. Businesses that implement design sprints see tangible growth results by combining intellect and talent with diversity and open-mindedness. […]
A recent trend is big brands starting to connect with smaller agencies for their marketing expertise. With less bureaucracy and more mobility, smaller agencies can put the best people in place, customizing a team with specialized skillsets for that particular customer’s need. […]
Looking for access to the minds and experiences of seasoned entrepreneurs? Attend MIT Enterprise Forum case study presentations, which welcome CEOs of tech companies to share their business models and discuss challenges they face. […]