Research shows that companies with aligned sales and marketing teams are 67 percent better at closing deals. By fostering an environment of clear communication between the two sides, companies gain a competitive advantage in both customer expansion and retention. […]
Most companies think they know exactly what their customers want and what factors influence their purchasing decisions, but robust customer research and competitive analysis must occur in order to plan an effective marketing strategy optimized for business growth. […]
Account-based marketing (ABM) as a strategy provides a more precise method of targeting those accounts that produce the most value to an organization. This strategic approach helps companies align the goals and efforts of their sales and marketing teams. […]