Benefit from Sales & Marketing Alignment

Are the initiatives and goals of your sales and marketing teams aligned properly? It’s one of the most critical endeavors a company can undertake to drive revenue and ignite business growth.

One way sales and marketing alignment benefits a company is by expanding its customer base. Research shows companies with aligned sales and marketing teams are 67 percent better at closing deals. When roles are clearly defined, and the right customer segments are targeted with specific marketing, ushering those leads to conversion becomes easier.

Once the customer base expands, the challenge shifts to customer retention. Companies with aligned sales and marketing teams experience 36 percent higher customer retention than those that don’t align. By fostering an environment of clear communication between the two sides, companies gain a competitive advantage in both customer expansion and retention.

Learn why these and other findings point to sales and marketing alignment as essential to a company’s success.