Do you know the 5th P of marketing: Positioning? Discover how effective brand positioning can poise your organization for success by driving the traditional 4 ‘P’s of marketing to deliver an offering that meets the needs and desires of customers. […]
It may seem as if phone calls are a thing of the past in today’s internet-based market. It turns out, customer phone calls are still an effective tool that provide important sales opportunities. Find out how to leverage those calls to boost your sales. […]
Most companies are focused on building themselves, but what about building your community? Learn about how businesses are giving back and helping with the recovery efforts after the recent devastation of Hurricanes Harvey and Irma and what you can do to help. […]
How can you grab a consumer’s attention in a digital marketing world that is noisy and crowded? Some companies are turning to event marketing, stunts, and other dramatic events to stand out from the avalanche of digital marketing bombarding consumers. […]
Determining a number for your marketing spend is just the first step. The second is monitoring and pivoting. Learn when and how to reassess your marketing budget throughout the year to ensure you’re on track for your organization’s annual revenue goals. […]
Customers today expect businesses to promote sustainable practices and offer eco-friendly products. In order to connect with customers and boost sales, businesses not only need to adopt sustainability initiatives, but also publicly broadcast their commitment to these values. […]