Even in the Digital Age, Phone Calls Aren’t Outdated
Despite the focus on digital marketing in today’s internet-based market, it turns out phone calls are still the most effective form of customer interaction.
We’re not talking about sales calls to customers, but calls from customers. A Forrester survey found that customers who made a phone call to a business converted 30% faster and spent 28% more than other customers. That’s a significant boost in sales.
According to a recent article on CMO.com, marketers need to pay attention to what drives their customers to place calls in order to get them to call more often.
The bottom line? More calls equal more sales.
But how can you get your customers to call you? One way is through social media and other targeted digital marketing. Engage your customers with appropriate content marketing, newsletters, and advertising with calls to action that prompt them to pick up the phone.
Learn more about boosting customer calls on CMO.com.