Customer Research Aligns Marketing

About the author

Sue Sanford, CEO and Co-Founder of Upstart Group, is a fractional CMO and marketing professional who has ignited growth for start-up companies to fully mature global enterprises. Sue is a talented leader and organizational mentor which is evident in her successful track record with multiple companies and her team’s dedicated commitment to work along-side her on challenging projects. Her experience has touch-points in a variety of industries from high-tech to non-profit education. Ms. Sanford’s expert areas of focus include high-level problem solving, strategic marketing assessment, establishing business plans and marketing strategies, marketing roadmap development, partner marketing, and end-to-end marketing services management. See more from this author. Connect with Sue on LinkedIn.