Decisions, Decisions: Web Copywriting or Content Writing?
We’ve all heard the oft-repeated phrase, “content is king,” and we cannot emphasize enough how important good writing is to support an effective marketing strategy.
We’ve all heard the oft-repeated phrase, “content is king,” and we cannot emphasize enough how important good writing is to support an effective marketing strategy.
Over $300 million dollars will be spent on content marketing in 2019, according to Bill Borrelle at CMO.com. That’s a lot of new content flooding
Is your brand personality reflected in your social media messaging? Does it ring true to your customers? If not, it’s time to make some adjustments.
Hiring writers isn’t easy, but it’s critically important to hire the right writer to help you meet your organizational goals. While many different labels get
Has your company found its voice? At Upstart Group, we talk extensively with our CEOs about the importance of understanding their customers. It matters. A
The digital marketing world is noisy and crowded—it’s hard to stand out from the avalanche of digital marketing that bombards consumers on a daily basis.
Social media is a valuable marketing arena, but are you maximizing your social media marketing efforts? With the numerous social media platforms available, it can
Even for those of us who’ve been in the content marketing game for years, keeping up with the latest content trends can be a challenge.