What’s Your Social ROI? Maximizing Social Media Marketing Impact

Social media is a valuable marketing arena, but are you maximizing your social media marketing efforts?

With the numerous social media platforms available, it can be daunting to choose the best platform to reach your customer base. No matter how great your content marketing is, if there’s no one interacting with your content, it won’t be effective.

Luckily, there’s a plethora of valuable stats to help you navigate the massive social media world. Lisa Marcyes of Marketo presents key data on the most common social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, from the number of users and their age range to how frequently they log on.

How can you use this data to maximize your social media efforts?

Match your organization’s buyer persona with the platform whose average user is the best fit. While Facebook has a relatively diverse audience in terms of age, Instagram reaches a younger, more active set of users that’s an ideal demographic for products and services targeting millennials – especially if your offering is visually appealing.

Carefully select your social media platform and marketing tactics with this information in mind.

Ensure that you’re maximizing your social media marketing efforts by taking a look at the full user data report on Marketo. It’s not enough to know who your customer is; to really see results, get to know their social media preferences and act accordingly.