Category: Marketing Strategy for Business Growth & Alignment

Research shows that companies with aligned sales and marketing teams are 67 percent better at closing deals. By fostering an environment of clear communication between

Most companies think they know exactly what their customers want and what factors influence their purchasing decisions, but robust customer research and competitive analysis must

In order to drive revenue and ignite growth, companies not only need to focus on both sales and marketing, but they must ensure the two

“By marketing to the accounts your sales team wants to sell to and measuring the results, B2B companies are driving alignment across the organization,” said