Category: Marketing Strategy for Business Growth & Alignment

Chances are you’ve heard the oft-cited phrase “retail apocalypse” dominating media outlets lately. The face of the retail industry, and the retail experience in itself,

Believe it or not, we’re nearing the end of the final quarter of 2017. Which means it’s high time to start strategic planning for your

Sometimes, it can be hard to understand marketing efforts as part of larger processes. Marketers get so focused on improving tactics, targeting specific audience groups, and

Despite the focus on digital marketing in today’s internet-based market, it turns out phone calls are still the most effective form of customer interaction. We’re

Retail is a constantly-shifting market that has changed dramatically since the advent of online shopping. To be successful in the retail of the future, B2C

Account-Based Marketing (ABM) may be a big buzzword among B2B marketers these days, but many ABM programs still fall short of their conversion goals. Why?

So you have a marketing budget, but how do you know it’s working for you? In Part I of this series, I shared three ways

You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers