Content marketing is constant game of adapting to new innovations and keeping up with the latest content trends can be a challenge. Hubspot’s infographic on the newest trends allows you to skip the research and start implementing the newest content trends today! […]
How can leaders achieve better sales-marketing alignment in light of the shifting sales and marketing roles? Depending on the needs of the organization, Account-Based Marketing (ABM), may be the answer to aligning sales and marketing to drive revenue growth. […]
There are marketing opportunities everywhere you look so how do you know when and how much to invest? Start with defining a clear budget and plan to follow to avoid impulsive spending and keep your business on the path towards growth. […]
Although tactics are an integral part of the marketing process, they’re not the first step. You can’t create a strategy to market to your customers if you don’t know who they are. Research is at the start of all marketing activities followed by foundation, and tactics and campaigns. […]
Learn how CEOS who embrace the distinctions between sales and marketing yet insist that the two revenue-driving resources work in lockstep are creating success and driving highly qualified sales simply by aligning their sales and marketing teams’ efforts. […]
Research shows that companies with aligned sales and marketing teams are 67 percent better at closing deals. By fostering an environment of clear communication between the two sides, companies gain a competitive advantage in both customer expansion and retention. […]