Content marketing is constant game of adapting to new innovations and keeping up with the latest content trends can be a challenge. Hubspot’s infographic on the newest trends allows you to skip the research and start implementing the newest content trends today!
How can leaders achieve better sales-marketing alignment in light of the shifting sales and marketing roles? Depending on the needs of the organization, Account-Based Marketing (ABM), may be the answer to aligning sales and marketing to drive revenue growth.
There are marketing opportunities everywhere you look so how do you know when and how much to invest? Start with defining a clear budget and plan to follow to avoid impulsive spending and keep your business on the path towards growth.
Although tactics are an integral part of the marketing process, they’re not the first step. You can’t create a strategy to market to your customers if you don’t know who they are. Research is at the start of all marketing activities followed by foundation, and tactics and campaigns.
Learn how CEOS who embrace the distinctions between sales and marketing yet insist that the two revenue-driving resources work in lockstep are creating success and driving highly qualified sales simply by aligning their sales and marketing teams’ efforts.
Research shows that companies with aligned sales and marketing teams are 67 percent better at closing deals. By fostering an environment of clear communication between the two sides, companies gain a competitive advantage in both customer expansion and retention.