The retail market is constantly shifting, so how do you make sure your company doesn’t get left behind? To be successful and competitive in the retail of the future, B2C marketers must be customer-focused and innovative. […]
Account-Based Marketing (ABM) is the latest buzzword among B2B marketers but many are unsure of how to implement an ABM strategy. We look at how a robust content delivery system will help you meet your conversion rate goals and deliver more effective content. […]
Determining a number for your marketing spend is just the first step. The second is monitoring and pivoting. Learn when and how to reassess your marketing budget throughout the year to ensure you’re on track for your organization’s annual revenue goals. […]
Customer satisfaction is key to sales even in today’s modern internet-driven economy. Stay in touch with your customers and make their satisfaction your bottom line to fully capitalize on your sales. And always remember, the customer is king. […]
You have a marketing budget, but have you ever wondered if your organization has allocated enough? Marketing is critical to driving conversions, therefore needs significant backing. Use these 3 strategies to determine just how much is enough for your marketing budget. […]
Not sure thought leadership is valuable for your business? Think again! A recent study Edelman and LinkedIn shows that thought leadership is key to boosting revenue and influencing B2B decision-makers at a much higher rate than the generators of thought leadership expected. […]