Now More Than Ever Before, the Customer is King
You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers
You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers
Think your marketing budget is sufficient? Think again. Most B2B service firms spend about 3.4-10.1% of gross annual revenue (GAR) on marketing, but that might
Effective thought leadership shouldn’t be taken lightly. Its impact goes beyond merely generating awareness among B2B decision-makers. According to a recent study by Edelman in
Even for those of us who’ve been in the content marketing game for years, keeping up with the latest content trends can be a challenge.
How can leaders achieve better sales-marketing alignment in light of the shifting sales and marketing roles? Depending on the needs of the organization, Account-Based Marketing
There are marketing opportunities everywhere you look so how do you know when and how much to invest? Start with defining a clear budget and
Although tactics are an integral part of the marketing process, they’re not the first step. You can’t create a strategy to market to your customers
Learn how CEOS who embrace the distinctions between sales and marketing yet insist that the two revenue-driving resources work in lockstep are creating success and