Reaching your annual sales goals is all about effective marketing. Set yourself up for success by tying your marketing content to your sales cycle. Effectively tailoring your marketing gets easier the better you understand your sales funnel. […]
Salvaging the retail experience in the face of the retail apocalypse is feasible, but it will require brands to rethink and reposition in order to combat the rapidly evolving marketplace of shrinking lead times and growing demand for instant gratification. […]
As the year comes to a close it’s important to set your sights on 2018. If this is easier said than done, we’ve got you covered! This helpful guide from Greg Bustin simplifies the process of developing a strategic plan for business growth. […]
Are you looking to expand your organizations marketing and sales process? Break free of the traditional buyer’s journey for a macro-level vision, the revenue journey, encompassing every step from discovery to success and beyond. […]
Do you know the 5th P of marketing: Positioning? Discover how effective brand positioning can poise your organization for success by driving the traditional 4 ‘P’s of marketing to deliver an offering that meets the needs and desires of customers. […]
It may seem as if phone calls are a thing of the past in today’s internet-based market. It turns out, customer phone calls are still an effective tool that provide important sales opportunities. Find out how to leverage those calls to boost your sales. […]