Tracking Beyond the Sale: From Buyer’s Journey to Revenue Journey
Sometimes, it can be hard to understand marketing efforts as part of larger processes. Marketers get so focused on improving tactics, targeting specific audience groups, and
Sometimes, it can be hard to understand marketing efforts as part of larger processes. Marketers get so focused on improving tactics, targeting specific audience groups, and
You may not have heard about the 5th ‘P’ of marketing—Positioning, but it might just be the most important one. Brand positioning drives the traditional
Despite the focus on digital marketing in today’s internet-based market, it turns out phone calls are still the most effective form of customer interaction. We’re
Retail is a constantly-shifting market that has changed dramatically since the advent of online shopping. To be successful in the retail of the future, B2C
Account-Based Marketing (ABM) may be a big buzzword among B2B marketers these days, but many ABM programs still fall short of their conversion goals. Why?
So you have a marketing budget, but how do you know it’s working for you? In Part I of this series, I shared three ways
You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers
Think your marketing budget is sufficient? Think again. Most B2B service firms spend about 3.4-10.1% of gross annual revenue (GAR) on marketing, but that might