The 5th P in Marketing: Positioning Your Brand
You may not have heard about the 5th ‘P’ of marketing—Positioning, but it might just be the most important one. Brand positioning drives the traditional
You may not have heard about the 5th ‘P’ of marketing—Positioning, but it might just be the most important one. Brand positioning drives the traditional
Despite the focus on digital marketing in today’s internet-based market, it turns out phone calls are still the most effective form of customer interaction. We’re
Retail is a constantly-shifting market that has changed dramatically since the advent of online shopping. To be successful in the retail of the future, B2C
Account-Based Marketing (ABM) may be a big buzzword among B2B marketers these days, but many ABM programs still fall short of their conversion goals. Why?
So you have a marketing budget, but how do you know it’s working for you? In Part I of this series, I shared three ways
You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers
Think your marketing budget is sufficient? Think again. Most B2B service firms spend about 3.4-10.1% of gross annual revenue (GAR) on marketing, but that might
Effective thought leadership shouldn’t be taken lightly. Its impact goes beyond merely generating awareness among B2B decision-makers. According to a recent study by Edelman in