Category: Marketing Strategy for Business Growth & Alignment

Don’t Panic, It’s Just Lava

In 2020, B2B businesses were challenged as their traditional sales and marketing methods and pipelines stopped working and sales teams struggled to adapt. Looking at 2021, here are some revenue marketing strategies to help you grow.

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Putting the ‘And’ in Marketing vs. Sales

Eliminate the marketing vs sales mentality in your company to increase workplace morale and help out your bottom line. In this post, we discuss how to exchange “vs” for “and” to align both departments and deliver sustainable business growth.

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