Enhancing Knowledge of Customers Aligns Marketing Strategy
Most companies think they know exactly what their customers want and what factors influence their purchasing decisions, but robust customer research and competitive analysis must
Most companies think they know exactly what their customers want and what factors influence their purchasing decisions, but robust customer research and competitive analysis must
A recent trend is big brands starting to connect with smaller agencies for their marketing expertise. With less bureaucracy and more mobility, smaller agencies can
In order to drive revenue and ignite growth, companies not only need to focus on both sales and marketing, but they must ensure the two
“By marketing to the accounts your sales team wants to sell to and measuring the results, B2B companies are driving alignment across the organization,” said
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