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Think your marketing budget is sufficient? Think again. Most B2B service firms spend about 3.4-10.1% of gross annual revenue (GAR) on marketing, but that might
Effective thought leadership shouldn’t be taken lightly. Its impact goes beyond merely generating awareness among B2B decision-makers. According to a recent study by Edelman in
Even for those of us who’ve been in the content marketing game for years, keeping up with the latest content trends can be a challenge.
The role of the CMO is rapidly evolving in today’s digital, data-driven market. And if your CMO isn’t using data to drive their marketing strategy,
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Developing relevant metrics around content marketing efforts can be incredibly confusing. Businesses both new and old are often unsure about what they should be measuring, not