Now More Than Ever Before, the Customer is King
You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers
You’ve probably heard the old adage, the customer is king. In today’s modern, internet-driven economy, it holds even truer: the constantly shifting needs of customers
Think your marketing budget is sufficient? Think again. Most B2B service firms spend about 3.4-10.1% of gross annual revenue (GAR) on marketing, but that might
Effective thought leadership shouldn’t be taken lightly. Its impact goes beyond merely generating awareness among B2B decision-makers. According to a recent study by Edelman in
Even for those of us who’ve been in the content marketing game for years, keeping up with the latest content trends can be a challenge.
The role of the CMO is rapidly evolving in today’s digital, data-driven market. And if your CMO isn’t using data to drive their marketing strategy,
“Growth and comfort do not coexist.” –Ginni Rometty, CEO of IBM Running a fast-growing company isn’t easy. And it’s not meant to be—it’s a challenging,
Developing relevant metrics around content marketing efforts can be incredibly confusing. Businesses both new and old are often unsure about what they should be measuring, not
How can leaders achieve better sales-marketing alignment in light of the shifting sales and marketing roles? Depending on the needs of the organization, Account-Based Marketing