Drive Sales Growth with Effective Opportunity Management

If you're frustrated with your sales team’s results, consider taking a step back to look at the bigger picture. It’s imperative to have a solid sales foundation and to empower and train your sales teams with the right tools at the right time in the sales process. Opportunity management is an effective resource to support this process.

While Upstart Group focuses on improving the marketing side of revenue generation, we find in many organizations that their sales foundation becomes a hindrance to their success. Even the best marketing efforts can be undermined by the lack of a solid foundation. That’s why, for CEOs and business owners, it’s important not to underestimate the significance of buyer personas, understanding buyer journeys, and developing a well-defined process for specific sales funnels.

Sales opportunity management strategies and tools are a must-have piece of a well-functioning revenue engine. Managing individuals that have entered into your organization’s field of influence means that you effectively seize the potential business they’ve brought into your sales pipeline.

Sales and marketing integration is another piece of the puzzle, and requires the same foundational sales items noted above in order to be truly effective.

A recent article from Akoonu breaks the opportunity management process down into five easy steps:

  1. Reviewing opportunities with a strategic mindset
  2. Considering processes through the lens of specific opportunities
  3. Evaluating the engagement levels of particular buying groups
  4. Designing action plans
  5. Identifying the most effective and efficient tools/resources

For help with the marketing side of your revenue growth, contact Upstart Group.