Don’t let a dirty marketing database reduce your marketing results and cost you money. These tips from ReachForce give practical steps for cleaning up your data in order to improve your marketing organization’s ROI. […]
Lynn Fulks, Upstart Group’s President and Co-Founder, recently sat down with SD Voyager to recount the highlights of her personal and professional life from meeting Upstart Group’s CEO, Sue Sanford, as an ex-Microsoftie to the founding of Upstart Group. […]
Proving ROI has always been one of the main challenges for marketers, especially in the B2B space, but multichannel marketing attribution offers a robust way for businesses to track the complex customer journey made up of multiple touchpoints from lead to sale. […]
Marketing budgets have increased in 2018, and marketers are looking to generate higher quality leads. Learn how a multi-channel marketing approach can help you create better leads and provide a world-class customer experience.
The DemandGen 2018 Benchmark Survey Report shares the latest research around multi-channel marketing, revealing insightful trends among B2B organizations. 70% of B2B marketers report working with a larger budget this year, while companies are […]
Effective B2B content marketing practices help you nurture leads into customers with smarter, more targeted content. Don’t leave your leads in limbo, implement these best practices to nurture passive leads into active opportunities. […]
Don’t let limited resources hinder the marketing efforts of your small-to-midsize business. Even a small budget should include these three marketing must-haves: a high-level marketing strategy, a streamlined process, and a marketing specialist to complement in-house expertise. […]