Category: Marketing Strategy for Business Growth & Alignment

Do your company’s business growth strategies stack up compared to some of the country’s fastest-growing businesses? We always look forward to Vistage Research Center’s quarterly

Marketing KPIs, or key performance indicators, are the key metrics for understanding how the marketing team’s tactics translate into meeting and exceeding quarterly and annual

Marketing technology is supposed to make marketing simpler and more efficient. With the right marketing technology strategy and tools, small-to-midsize businesses (SMBs) can compete with

A single great idea can launch a business. But, in order to stay competitive over time, business innovation is essential. Brian Stoffel drives home this

Successful marketing is built on knowing your customer and catering to their needs. This process is intimately tied to your sales cycle (also known as

Chances are you’ve heard the oft-cited phrase “retail apocalypse” dominating media outlets lately. The face of the retail industry, and the retail experience in itself,

Believe it or not, we’re nearing the end of the final quarter of 2017. Which means it’s high time to start strategic planning for your

Sometimes, it can be hard to understand marketing efforts as part of larger processes. Marketers get so focused on improving tactics, targeting specific audience groups, and