Tips for Getting Your B2B Social Media Posts Out of the Dark

We all know that creating great content is key to generating new leads. But, if your potential customers never see it, even the best content won’t have an impact.

Using social media to promote your content isn’t always as simple as using the right hashtags in every post–especially for B2B companies. So how can you use B2B social media to get your content in front of the right people?

In a recent article, Marketo shared some advanced tips and tricks for improving how you promote your content to reach the right audience. Consider these questions:

• Are you linking new content to your most popular articles to keep people on your website?
• Do you include a call-to-action in every post to engage your audience?
• Have you interacted with social media influencers or reached out to bloggers to increase your public presence?

You may be missing out on valuable opportunities to generate new leads through more visible content. Even something as simple as creating targeted social banners for your online accounts can make a big difference in engaging your audience.

It’s a new year, so take a fresh look at your B2B social media strategy and incorporate a few new tactics into your social media plan to improve your results.

Need help with your B2B marketing strategy? Upstart Group’s free strategy session can help you find the holes in your revenue engine. Schedule your session today!