Proving ROI has always been one of the main challenges for marketers, especially in the B2B space, but multichannel marketing attribution offers a robust way for businesses to track the complex customer journey made up of multiple touchpoints from lead to sale. […]
Expense reduction is a top priority for most organizations, but are you doing it the smart way? Learn expense reduction expert Greg Brown’s proven 10-step process for cost savings and check out this infographic you can share with the whole team. […]
CEOs surveyed in Vistage’s quarterly report, project that 2018 will be a great year for business growth. Their business growth strategies include pushing into new markets and investing in strategic marketing leadership to keep revenue flowing in all year. […]
Marketing budgets have increased in 2018, and marketers are looking to generate higher quality leads. Learn how a multi-channel marketing approach can help you create better leads and provide a world-class customer experience.
The DemandGen 2018 Benchmark Survey Report shares the latest research around multi-channel marketing, revealing insightful trends among B2B organizations. 70% of B2B marketers report working with a larger budget this year, while companies are […]
Bring fresh perspective to your company by creating diversity in the boardroom. Get practical advice on creating board diversity that will bring fresh ideas and innovation to help you create a more competitive and resilient organization. […]
Effective B2B content marketing practices help you nurture leads into customers with smarter, more targeted content. Don’t leave your leads in limbo, implement these best practices to nurture passive leads into active opportunities. […]