Exponential Marketing Impact.

More Than CMOs. More Than Fractional.

The Growth Advisory Team You Need to Accelerate Your Goals and Multiply Your Impact

At Upstart Group, we do more than effectively manage your marketing function. We directly partner with CEOs and Business Owners like you, who recognize the power of having a seasoned marketing executive leader at the C-suite table, backed by the strength of an expert marketing team, to achieve your revenue and growth goals.

That’s why we provide a flexible, team-based fractional model, which combines marketing executive leadership and marketing management expertise, enabling you to solve the problems getting in the way of organizational growth – without the overhead of a part or full-time employee.

In fact, every Upstart Group fractional CMO is backed by our fractional marketing team that can quickly and effectively bolster the strength of your marketing function. If you have internal marketing staff, we integrate them as part of the overall marketing team. This powerful combination of marketing executive leadership and management expertise ensures your organization has the perspective, skills, and resources it needs to move past critical points of inflection and achieve lasting results.

Flexible, Team-Based Marketing Expertise

We ensure you: 

  • Develop a strong marketing strategy directly tied to your end goal(s)
  • Generate the right balance of marketing investment and impact
  • Build marketing strength and alignment across the organization
  • Solve the problems that are impeding business growth
  • Expand market share and achieve powerful revenue results

The Pace and Path to building your marketing engine

Marketing impact is not achieved overnight. It requires a minimum of 12 – 18 months to truly get from where you are today to where you need to be to achieve your goals. Our onboarding process is designed to systematically build the right marketing strategy while strategically going after “low hanging fruit” opportunities that keep the business running on all cylinders.​

Roles and Responsibilities of Your Upstart Group Fractional Marketing Department

Whether acting as a hybrid or fully outsourced marketing department, our fractional CMOs and marketing teams work together with your revenue teams (sales, marketing, customer success) to drive results. 

Executive Marketing Leadership

If you don’t have a C-Suite level marketing leader who can connect the dots of how marketing impacts all facets of the business, you are missing out on an opportunity to strategically position your organization for growth. As marketing executives, we bring our extensive leadership experience and outside perspective to participate in critical conversations on how to solve issues that are impeding your company’s growth.

Core Responsibilities and Areas of Influence Include but Are Not Limited to:

  • Relieve the CEO of the responsibility of running the marketing function so they are freed up to focus on other strategic priorities that drive growth for the business.
  • Bring a cross-organizational perspective and expertise, as a part of your C-Suite, on how marketing improves all areas of the business. We add tangible value in solving business problems.
  • Address gaps across marketing, sales, management, operations, and other functions that may be impacting internal alignment, customer satisfaction, and overall revenue growth and market share.
  • Develop and implement a marketing strategy and plan that solves current challenges and accelerates the company’s overall goals and objectives.
  • Develop with your sales executive the key sales and marketing strategies, tactics, and foundational components to drive revenue growth. Sales and marketing alignment isn’t a concept anymore, it’s a necessity.
  • Provide leadership and direction for product development, management, pricing, go-to-market planning, and most importantly pricing, margins, and product-market fit.
  • Build a marketing budget that aligns with leadership’s goals, strategically control spending, and ensure all initiatives are impactful yet cost-effective to improve ROI.
  • Improve and manage marketing operations by implementing the right talent, technology, and processes to optimally support the marketing strategy and plan.

Marketing Management Expertise

If you don’t have a marketing team, or if they don’t have the right expertise and bandwidth, you will not be able to effectively execute your strategy and drive optimal results. As a fractional marketing team, we provide a fractional CMO, Marketing Manager, and Marketing Specialist/Coordinator who manage your internal and external resources to ultimately get the work done.

Core Responsibilities and Areas of Influence Include but Are Not Limited to:

  • Manage people and resources, including internal and external team members, to tactically execute against the marketing strategy and plan.
  • Source and engage right-fit and right-price external experts to support the implementation of initiatives such as brand strategy, website development, SEO, advertising, and more.
  • Deploy customer and/or channel marketing initiatives that prioritize stronger relationships, satisfaction, retention, and growth.
  • Build and implement sales and revenue marketing initiatives, such as campaign development, awareness and lead generation plans, go-to-market strategies, and other critical marketing work.
  • Train, grow, and manage your internal marketing resources so they thrive in their jobs by improving their marketing skills, knowledge, and leadership capabilities.
  • Establish best practices that improve processes and procedures for greater efficiency, team alignment, and outcomes.
  • Develop, analyze, and consistently report on key marketing metrics that show us what’s working and where adjustments are needed.

Ready for takeoff?

Advancing your market position and hitting your sales goals sooner starts with a conversation.

let's get started!