We get it, you want to sound catchy, you want to drive leads, but don’t stray from your brand personality just to “fit in” on social media. If your social media messaging doesn’t ring true to your customers, it’s time to make some adjustments. […]
Although the roles played by copywriters and content writers within the marketing sphere are near polar opposites, we show share how they work hand-in-hand and how to choose the right writer to meet your organization’s marketing needs. […]
When developing the voice and messaging for your company it is important not to let your own biases and personal preferences get in the way of your company’s success. Understanding your customers is key, make sure your company voice and content resonates with your audience. […]
How can you grab a consumer’s attention in a digital marketing world that is noisy and crowded? Some companies are turning to event marketing, stunts, and other dramatic events to stand out from the avalanche of digital marketing bombarding consumers. […]
Social media is valuable, but to maximize your social media marketing efforts, you must get to know your customers’ social media habits. Use this Marketo report to match your buyer persona with the platform whose average user is the best fit. […]
Content marketing is constant game of adapting to new innovations and keeping up with the latest content trends can be a challenge. Hubspot’s infographic on the newest trends allows you to skip the research and start implementing the newest content trends today! […]