Aligning Sales and Marketing through Customer-Focused Messaging

A guest article by Dan Larson, CEO of Leverage Sales Coaching Aligning sales and marketing is a tricky—and costly—responsibility for any executive team. When revenue starts to slump, sales and marketing often begin pointing fingers at each other. This can quickly drag down productivity and morale. When this happens, the C-Suite needs to step in … Continue reading Aligning Sales and Marketing through Customer-Focused Messaging